Our Philosophy

Be the person you’ve always wanted to be. At ALTYOU, we’ve developed an alternative approach to fitness, combining fundamental principles of movement, meditation and community to help you build and sustain a happier, healthier lifestyle. Join us today, and see how you can get more out of life — physically, mentally and emotionally. 


ALTYOU was co-created by Bob Gosch, a veteran in the fitness industry with over 40 years of experience, ranging from a national-champion bodybuilder to an accomplished personal trainer. Having owned five successful health and fitness facilities, he has witnessed industry trends come and go because they didn’t address the most powerful driver of human performance — the mind. While Bob has always employed a comprehensive approach to wellness, he solidified the ALTYOU process during a personal bout with cancer. After successfully going into remission with minimal side effects from treatment, Bob realized that anyone could benefit from this approach to achieve resiliency and self-improvement in all areas of life. Just as he encourages his clients to live curiously, Bob employs the same mindset to his own life and fitness philosophy. He regularly invests his time, resources, and energy into advancing the ALTYOU program, ensuring each component is supported by the latest research for maximum results.


As a partner at Buffalo and Rochester Athletic Club, ALTYOU Co-founder Rick Leugemors has 23 years of experience building, developing, owning and operating 13 fitness chains located in Buffalo and Rochester. A certified meditation teacher through the Veda Center, Rick developed ALTYOU’s meditation program. He is also a Forks Over Knives Plant-Based Culinary Coach, helping people source, prepare and enjoy a more plant-based, whole foods nutrition plan. Rick graduated from the University of Buffalo with a degree in Physical Education and taught physical education, Regents health and math in the Williamsville and Buffalo Public School Systems.